SCENARIO 01
“My parents need wills and a trust in New Jersey. Which estate-planning lawyer should we talk to?”
ESTATE PLANNING & PROBATE
Families ask AI about wills, trusts, probate and difficult transitions. Your firm should be easy to match to the situation.
Family structure, assets, probate status, elder concerns, business ownership and location can all shape which attorney is appropriate.
REAL CLIENT SCENARIOS
What prospective clients may actually ask AI.
We model the facts, constraints and decision context that shape a real recommendation—not just a generic practice-area keyword.
SCENARIO 02
“My father died without a will and I need help starting probate. Who handles this locally?”
SCENARIO 03
“We own a small business and want an estate plan that addresses succession and our children.”
WHAT AI HAS TO UNDERSTAND
Recommendation fit depends on more than your practice label.
01
Planning vs probate
02
Family + asset complexity
03
Location + court process
04
Trust + attorney fit
WHAT WE CHANGE
Make the firm easier to understand, trust and recommend.
360AILegal improves the first-party record, external authority and expert-content footprint that AI systems and prospective clients can discover.
Evidence layers
- Wills, trusts, probate and scenario pages
- Attorney estate/probate experience
- Court, location and consultation facts
- Professional profiles and local authority
- Podcast/video education around common family planning questions
- Clear consultation and document-preparation path
HOW WE MEASURE
A benchmark built around the matters you want more of.
For paid baseline and program work, we convert agreed scenarios into a transparent prompt set, freeze the benchmark before optimization, and re-run the same questions later. Your team receives the prompts and can verify the tests itself.
DEFINE
Agree the scenarios
Matter type, geography, urgency, language, client stage and competitor set.
FREEZE
Version the benchmark
Keep the prompt set stable so later movement is comparable.
RE-RUN
Measure the change
Compare recommendation frequency, shortlist inclusion, competitor share and cited sources.
SEE WHERE YOUR FIRM STANDS
See whether AI can understand and surface your law firm.
Start with a free public-data check. If you want a customized scenario benchmark built around the matters you want more of, the $199 baseline is the next step.