RESEARCH

Build the category in public.

AI client acquisition is still a young discipline. Our research program focuses on reproducible law-firm buyer scenarios, recommendation behavior, source patterns and what actually changes when a firm improves its record.

LAUNCH RESEARCH

Research tracks we will publish after launch.

01 · COMING NEXT

2026 Small Law Firm AI Discovery Report

How consumer-facing law firms appear in AI-driven discovery across practice areas, with a focus on the client questions that lead to firm selection.

Research report will be added through the post-launch publishing workflow.
02 · COMING NEXT

Personal Injury AI Recommendation Benchmark

A scenario-based look at how PI firms are recommended for accident type, geography, urgency, language and client constraints.

Research report will be added through the post-launch publishing workflow.
03 · COMING NEXT

DIY AI Client Acquisition Guide

A practical methodology for law-firm owners who want to build scenarios, test AI, improve evidence and re-run the benchmark themselves.

Research report will be added through the post-launch publishing workflow.
OUR STANDARD

Useful research should be re-runnable.

Where practical, we want every benchmark report to disclose the scenario logic, measurement window, platform conditions, test frequency and limitations so a sophisticated reader can understand what the numbers do—and do not—mean.

What we will not publish

  • Fabricated client results
  • Opaque “visibility scores” with no prompt context
  • One-run screenshots presented as stable truth
  • Claims that imply access to private ChatGPT user data
RESEARCH PIPELINE

Questions worth answering next.

PLANNED

How Consumers Describe Legal Problems to AI

The language gap between legal taxonomy and the way real buyers describe a problem.

PLANNED

AI Visibility by Practice Area

Why PI, immigration, family law and criminal defense require different benchmark logic.

PLANNED

ChatGPT vs. Gemini vs. Perplexity for Lawyer Recommendations

How recommendation behavior can differ across engines and why a single-platform test is incomplete.

PLANNED

Legal Buyer Scenario Library

Public sample scenarios showing how matter, geography, language, urgency and decision stage interact.

PLANNED

AI Agent Readiness for Small Law Firms

What needs to be structured when agents move from recommending a firm to taking the next step on a user’s behalf.

WHY THIS MATTERS

Research is not separate from the service. It improves the operating system.

SCENARIOS

Better buyer models

Research improves the realism of the scenarios used in live client benchmarks.

SOURCES

Better authority decisions

Source analysis helps distinguish changes that matter from changes that merely look technical.

MEASUREMENT

Better interpretation

Repeated testing helps us separate persistent movement from normal answer variability.

SEE WHERE YOUR FIRM STANDS

See whether AI can understand and surface your law firm.

Start with a free public-data check. If you want a customized scenario benchmark built around the matters you want more of, the $199 baseline is the next step.

Get Your Free AI Visibility Check