Straight answers for law-firm owners evaluating AI visibility work.

It is the process of improving the path from a potential client’s AI question to your firm being understood, considered, recommended and contacted. AI visibility is the mechanism; qualified client opportunity is the commercial goal.

GEO, or Generative Engine Optimization, is the work of improving how generative AI systems understand, verify and use information about your firm when they construct answers.

SEO focuses heavily on rankings, pages and clicks. GEO also asks whether AI can identify the firm as a relevant answer, support that recommendation with evidence and connect the user to a next step. Strong SEO can still support GEO.

Potential clients describe situations: what happened, where they are, how urgent it is, language needs, concerns and goals. A benchmark built only from keywords misses that decision context.

We start with the matters you want more of, the markets you serve, common client constraints and named competitors. The benchmark is agreed before implementation and then frozen/versioned for later comparison.

We may use 360AI-generated scenario prompts based on the firm’s real target matters and buyer logic. We do not claim access to private ChatGPT user queries unless a legitimate external data source explicitly provides such information.

The exact set can evolve with the market, but the program is designed to test major consumer-facing AI answer engines relevant to the client’s benchmark. The platform and model/date conditions should be recorded as part of the protocol.

They can be useful as supplemental reference. They do not define our primary benchmark because a vendor’s generic prompt set may not represent the client situations that matter to your firm.

Yes. The benchmark prompts and protocol are transparent. Your team can re-run the same questions in the same AI platforms and compare what it sees.

Generative AI output can vary. Repeated runs, where practical, help distinguish a persistent signal from a lucky or unlucky single answer.

No. We do not guarantee a #1 position in any AI system, a specific number of leads, signed cases or revenue.

If the agreed AI recommendation benchmark does not improve during the 90-day program, we continue the agreed optimization work for up to 60 additional days at no additional service fee, subject to the program conditions and the client providing required access, approvals and implementation cooperation.

The program re-tests at 30, 60 and 90 days. Some changes may appear sooner, but the purpose of the cadence is to avoid treating a single answer as proof.

Then the benchmark should show that clearly. The advantage of freezing the benchmark is that “no movement” is visible too. It becomes evidence for the next prioritization decision rather than a subjective claim.

Usually not. 360AILegal can work alongside an existing SEO, web or marketing partner. The scope is specifically AI client acquisition, scenario benchmarking and the changes needed to improve recommendation readiness.

Access and approvals, attorney bios, practice information, permitted case examples, priority matters/markets, competitor context and timely review of implementation work.

Yes. We intentionally publish the method so a law firm can execute it without hiring us. The DIY path requires disciplined scenario design, benchmarking, content/entity work, authority and expert-content development, and ongoing re-testing.

No. The v1 service is focused on discovery, recommendation visibility, client acquisition and agent readiness—not legal research, contract review, case management, billing or receptionist automation.

The free check uses your website and public profiles for a quick presence scan. The $199 baseline begins with a structured intake, builds 10–15 customized client scenarios, creates a transparent benchmark prompt set, tests relevant AI platforms and compares your firm with named competitors.

The Free AI Visibility Check is $0. The Custom AI Visibility Baseline is $199. The core 90-Day AI Client Acquisition Program is $4,900. Ongoing AI Visibility Growth is $1,200 per month after the 90-day program.